Global tourism has ‘completed its recovery’ from the pandemic




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Global tourism has recovered to pre-pandemic levels, with international tourist arrivals reaching 1.4 billion in 2024. This is according to the latest World Tourism Barometer from UN Tourism.

This represents 99% of pre-pandemic levels, an 11% increase over 2023, driven by robust demand, strong performance from major source markets, and recovery across various regions.

Strong growth across the globe

  • Middle East: With 95 million arrivals, the region saw a 32% increase compared to pre-pandemic levels, maintaining its position as the strongest-performing area.
  • Africa: Welcomed 74 million international tourists, a 7% rise over 2019 and 12% growth from 2023.
  • Europe: Attracted 747 million visitors, 1% above 2019 figures and up 5% year on year, supported by intraregional travel.
  • Americas: Achieved 97% of pre-pandemic arrivals, with Central America and the Caribbean exceeding 2019 levels.
  • Asia and the Pacific: Rapid recovery continued, with 316 million visitors, up 33% from 2023, reaching 87% of pre-pandemic numbers.

Key trends and achievements

  • Top performers: Destinations like El Salvador (+81%), Saudi Arabia (+69%), and Morocco (+35%) significantly exceeded pre-pandemic arrival figures.
  • Economic impact: Tourism exports hit a record $1.9 trillion in 2024, surpassing 2019 by 3% in real terms. International tourism receipts reached $1.6 trillion, driven by increased spending per tourist, averaging $1 100 in 2024.
  • Industry indicators: International air capacity and traffic have almost fully recovered, and global accommodation occupancy rates reached 66% in late 2024.

Outlook for 2025

International arrivals are expected to grow by 3-5% in 2025, assuming favourable economic conditions, receding inflation, and stable geopolitical situations.

UN Tourism’s Confidence Index reveals optimism, with 64% of experts predicting better performance in 2025.

However, challenges remain. Rising transport and accommodation costs, geopolitical tensions, and extreme weather events pose risks. The focus on sustainable tourism practices and exploring lesser-known destinations will be critical trends shaping the future of global travel.

“In 2024, global tourism completed its recovery from the pandemic, with many destinations already surpassing pre-pandemic levels,” according to UN Tourism Secretary-General Zurab Pololikashvili.

“Growth is expected to continue throughout 2025, contributing to socio-economic development worldwide. It is now our responsibility to prioritise sustainable practices, placing people and the planet at the centre of tourism’s future.”